This one’s for the girls (sorry guys) because it’s been one of those days. Truth be told – one of those weeks. You know the type. I’ve got one kid that’s sick (for the third time in six weeks), an infant who’s teething and a husband who, despite his overwhelming and wonderful support and help, is in the midst of his own "busy season" at work. And to top it all off – it hasn’t exactly been beautiful weather around here lately. No, I’m not venting, I’m making a marketing point. The thing is, my situation isn’t unusual.
There are millions of people out there who identify with my scenario. The stress, the kids, the schedule…the things that cause stress, frustration, exhaustion, and often, a disconnect with society, guilt over torn priorities…the list goes on and on.
My crisis is your opportunity. Sell me some sanity, some peace, some relaxation, rest, encouragement, convenience… If you’re selling those things – I’m buying. And so are millions like me.
Don’t sell me a spa treatment, a fast food burger, a frozen casserole, a ticket to a play, a book, or a medically correct pillow. Sell me an experience. Make me feel all those things that I need so badly to feel right now. Do that, and your sales will soar.
I’d pay a premium for some sanity about now…anyone?
