Here are just a few short reasons to use e-mail – and not just e-mail, but a great e-mail marketing system that allows you to quickly compose well-designed, CAN-SPAM law compliant, effective e-mail campaigns.
1. More affordable than ANY other marketing method or tactic.
2. More direct than any printed direct mail piece.
3. Build buzz through forward-ability.
4. Quick & easy to execute.
5. Increases frequency with which you can communicate with customers or prospects.
6. You’ll avoid the commercial e-mail postage stamp AOL is instituting this summer.
7. Legal compliance with the federal CAN-SPAM law.
8. Easily measured on many levels using tools built-in to the e-mail system.
9. Allows segmentation of your list and personalized communication.
Wow, I didn’t even need anything beyond cheap and time-saving – did you? But, it looks like this tactic is too good to be true – except it isn’t.
Small Business Marketing Tip: Once again, I have to say – don’t delay – sign up for a great e-mail marketing tool today. (If you need a referral to a tested system that provides all the tools you need in an email system, let me know – we can make a recommendation.)
