So, you’re convinced that you should use email as a part of your overall marketing program…how do you get started? The first step is to begin collecting email addresses.
If you own a retail business, you’ll want to collect e-mail addresses at the point of sale. You might also want to take the time to call your best customers to let them know about your email program, what they can receive and collect their addresses by phone (in your spare time!).
If you own a professional-type or service-type business, systematically collect email addresses from all active clients as a part of the client management process and from all inquiries that come through your business.
Collection of email addresses should begin immediately and be an ongoing, permanent fixture in your day-to-day business operations. Regardless of your skepticism about email or fear of technology, you cannot even begin to test email marketing until you collect a few email addresses. And trust me, once your list gets started, it will grow exponentially in a short period of time.
Small Business Marketing Tip: Start collecting customer email addresses today.
