E-mail Marketing

The Possibilities – E-mail Marketing

0 Comments 01 May 2006

Here are some great excuses to send e-mail from your small business. And remember, it’ll never be considered spam as long as they opted into your list to start with (ie. gave you permission to email them) and you continue to send them valuable, useful information.

1. Postcard e-mail (photo and short message or offer)

2. Reminder e-mails

3. Newsletters

4. Sale alerts – especially useful for preferred customer lists

5. Event invitations

6. Surveys & feedback – to create ownership and loyalty to your store

7. Updates on your store, products, etc.

8. News & education – from your industry, about products, history, etc. These are considered "one article" type emails vs. the newsletter format that has multiple articles (or article links) and photos.

9. Idea of the week, month, etc.

10. Featured product of the week, month, etc.

11. Case studies featuring happy customers or application of your product, service or customer experience.

Small Business Marketing Tip: Don’t under-send email, and be creative in the messages that you deliver. Your customers will let you know if you are over-sending, well before it’s become a problem.

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About Marianna Chapman

For the past 15 years, Marianna Chapman has been creating game-changing big ideas resulting in big returns for dozens of businesses and communities across the U.S.

Today, Marianna and her team help business and non-profit clients at Big Idea Company, Inc., writes the Results Revolution blog, serves as Executive Editor for Eat Cities, LLC media outlets, and is a frequent speaker to national and regional conferences.

Marianna is a professional problem solver and rainmaker for hire.

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Entrepreneur.com
American Express OPENforum
MSN Business on Main
Return on Behavior magazine
SnapRetail
NFIB.com
Mississippi Business Journal
Greater Jackson Business
Clarion Ledger

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