Will the Windows Vista "Experience" live up to the products "Experience" focused marketing campaign?
Windows Vista is gaining speed in the world of buzz as it zooms towards the official launch. Beta testers worldwide are getting their sneak peak right now. But my interest isn’t in the application but the marketing of Windows Vista. Visit the Windows Vista official home page, and you’ll see a simple format, beautiful (peaceful and relaxing) photography with "The Experience" as the top level navigation on the site. The site isn’t boasting about the tools, the features, the productivity, the gadgets or gizmos – it’s all about "Windows Vista: A breakthrough computing experience." Well, they don’t tell you a whole lot, but the images speak to the calm, relaxing and stress-free experience they want to provide. The anticipation is growing. And this marketing coach LOVES the fact that they are focusing on the customer experience – not the product or service.
By the way, this makes it official – when Microsoft acknowledges that we are in an Experience Economy – by golly, we are in an Experience Economy. So, listen up small business owners of the world – what experience are you selling?
