Experience Economy

Windows Vista: A New Customer Experience?

0 Comments 21 June 2006

Will the Windows Vista "Experience" live up to the products "Experience" focused marketing campaign?

Windows Vista is gaining speed in the world of buzz as it zooms towards the official launch. Beta testers worldwide are getting their sneak peak right now. But my interest isn’t in the application but the marketing of Windows Vista. Visit the Windows Vista official home page, and you’ll see a simple format, beautiful (peaceful and relaxing) photography with "The Experience" as the top level navigation on the site. The site isn’t boasting about the tools, the features, the productivity, the gadgets or gizmos – it’s all about "Windows Vista: A breakthrough computing experience." Well, they don’t tell you a whole lot, but the images speak to the calm, relaxing and stress-free experience they want to provide. The anticipation is growing. And this marketing coach LOVES the fact that they are focusing on the customer experience – not the product or service.

By the way, this makes it official – when Microsoft acknowledges that we are in an Experience Economy – by golly, we are in an Experience Economy. So, listen up small business owners of the world – what experience are you selling?

Most Commented Posts

Share your view

Post a comment

E-mail Signup

*  Your Email Address:

Get the Blog in your Inbox

Enter your email address:


Delivered by FeedBurner

About Us

The Results Revolution teaches local small business owners and community leaders how to strengthen and grow their local economies. The Results Revolution provides entrepreneurship training and marketing advice in the form of this blog as well as a weekly web TV show, e-mail newsletter and webinar. The Results Revolution was founded by Marianna Hayes Chapman & Andy Chapman, marketing consultants at HALO Business Advisors, who teach local marketers, small media companies and business development groups how to increase sales and create new revenue streams using social media and new media.

© 2010 Results Revolution. Site by Fox Web Co.