When you’ve got it all together, you’ve just got it all together. Toby (please be my friend) over at Diva Marketing, is my favorite new gal with a great plan. Check out her complete guideline to kicking out the ad agency, generating buzz and getting some great marketing mileage. Check it out!

http://bloombergmarketing.blogs.com/bloomberg_marketing/2006/07/american_idol_m.html

Once you’re done reading, you best come back with your best ideas for us to toss around! This is the essence of experience marketing, my friends.

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