By: Ten Tips for Creating a Profitable Customer Experience | Results Revolution

Ten Tips for Creating a Profitable Customer Experience | Results Revolution — Thu, 29 Jul 2010 15:13:41 +0000

[...] 1. Make sure your front-line sales team knows how to do their job – and the importance of it. [...]

By: Sam Jones

Sam Jones — Fri, 14 Jul 2006 18:26:20 +0000

In a previous life I sold radio advertising. I’d get a new client – someone who hadn’t advertised with our station before, or not in a long time – play the spots, come back at the appropriate time to see how things were going. Too often the conversation went like this:
Me: How was the response to your ad?
Client: I didn’t really see sales go up like I wanted it to.
Me: Did many people come to your sale?
Client: Yeah, we saw plenty of people, but they didn’t buy the product I advertised. Radio just doesn’t work for me.
They just didn’t get that we’d done what we promised to do.
After enough of those, I began to make my motto, “I’ll get ‘em in the door. After that, it’s up to you.”

Comments on: Sales 101 – Sales Is Not Dead

By: Ten Tips for Creating a Profitable Customer Experience | Results Revolution

By: Sam Jones