Maybe you’ve seen the shirts on Gap ads or the new red phones from Motorola or the smoking hot red iPods from Apple. They’re hot – and they’re for a cause. One of the 12 Steps in our Results Revolution marketing program advocates the use of alliance marketing – riding the coattails of a national advertising campaign, joining with a nonprofit or partnering with another local business that targets your customers. With this campaign, national brands are linked together for a common cause – Product RED. And it’s a raving success. You have to "join" on the Product RED web site to be "notified" of product availability.

http://www.mpdailyfix.com/2006/10/joinredcom.html

http://www.myspace.com/joinred

How can you support this cause in your small business? or another national cause? This one is hot – and Christmas is a great time to see RED. Join.

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