Here’s a random list of ideas – how can you apply them in your small business? What if you changed the face of your business, your industry? Your (and your competitors’) customers will love it and your competitors’ heads will spin. You’ll stand out – and laugh all the way to the bank (and banks, by the way, should take some of this advice). I hope these thoughts spark great ideas – and if you have more thoughts to add, please comment and add them to the list. Let’s change together.
What if…
- you actual marketed the small town retail services you’ve quietly "always done"? (like delivery, charge accounts, alterations – today it’s called customization).
- you greeted customers at the door and inventoried their needs instead of trying to sell them something without knowing?
- you collected every customers email address and took two minutes to educate them about the value of using email and receiving your email?
- you looked at a luxury business experience and sought to provide the same level of privacy, service, luxury and pampering to your customers?
- you identified all the points and reasons for customer stress and sought to eliminate them?
- the point of sale was where the customer was or when the customer made the decision instead of at a checkout "station" in your store? (think PDA and wireless card scanners, live store versions of on-line shopping carts, personal shopping assistants, etc.)
- there were private appointments, after hours or irregular hours or customizable shopping conditions?
- a group of your best target customers were paid to tell you what they thought or evaluate customer communications — and you acted upon their feedback
Small business marketing includes every aspect of your business – every aspect of your customer’s experience with your business – from the moment they hear of it until the moment they cease to interact (die or don’t have a need or desire any longer). Take control of that relationship, evaluate every aspect of the interaction and use every opportunity to stand out and change the customer’s world for the better.
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[...] 10. Last but not least, here are a few more great ideas for improving your customer experience. A revolutionary customer experience is possible for your small business! [...]