In recent months, I have moved beyond urging each and every small business and organization to have at least a GREAT looking one page web site with their own domain name. Now, I am frankly a bit shocked when a business or organization does NOT have a web site.
I’ll admit, I get annoyed when a restaurant that I’d like to visit doesn’t have a menu and wine list posted online. I get annoyed when I can’t check out the inside of a retail shop or download a shopping guide to a new downtown I’m visiting. It’s annoying. And I’m not even a member of the all too important Generation Y market segment. We’re all online – why aren’t you?
I thought I’d drive the point home by listing some of the search terms that recently drove folks to our HALO web sites. The search terms pulled up our web sites because I wrote about these businesses at some point in the recent past – and this was the only information the searcher could find online about these businesses. These are just a small, small sample of real search terms as they were typed by the searcher on Google or Yahoo last week. This is what your customer is typing in about you, too. Can they find you?
"Tresca Restaurant Hillsboro"
"McComb, Mississippi"
"Purses Sold at Josephine’s"
"Monogram Magic Jackson, MS"
"Tresca, Hillsboro, Oregon"
"Oddlee Unik"
"Southern Belle t-shirts in flowood brandon"
"Oddlee Unik t-shirts"
Isn’t it time that your small business had a web site? Honestly, for the money, it’s the cheapest and most effective form of marketing you can do. Nothing should keep you from getting this project done – immediately.
How else does someone in California, New York, Dallas, or Atlanta know what you’ve got to sell? Try buying TV time for the price of a web site!