Authenticity, Community & Small Business Branding, Experience Economy, Getting Results, Success in this Economy, Viral Marketing

The Historic Blue & White Restaurant – A Theme-Based Customer Experience That Works

0 Comments 17 March 2008

Blueandwhite_signLong before the Blues were cool, a roadside diner on Highway 61 in Tunica, opened its doors as a place where travelers could get some good food and "fill-er-up" at the adjoining Pure Filling Station.

Today, this restaurant stands the test of time by sticking to what it does best – soul food in a "blue and white" themed setting made complete with smiling faces, quick service and the best danged hand battered onion rings anywhere around.

Blueandwhite_trisha_3Blueandwhite_barstoolsYes, this is a theme that’s standing the test of time, and if you’ve thought about using a theme in your business, this restaurant is a great case study for you to admire. This is a case of great branding – established long before branding was a buzz word. And it just goes to show how taking something unique to an extreme can make a business.

They didn’t just put in some blue bar stools (which they did) and some blue and white paint (which they did). They went the distance with blue Coca-Cola glasses, blue straws, blue and white branded coffee mugs, blue and white tables, chairs, signage, t-shirts, employee dress, plates that are white with a blue rim, and so much more. It’s blue and white done well… And it works. It’s a fun experience, a tasty experience, and best of all, a memorable experience.


Photos: (top left) The Blue & White Restaurant’s historic sign standing high above Highway 61. (middle right) Our Assistant Marketing Coach and dining diva Trisha Switzer enjoying an ice cold Coca-Cola. (bottom left) Blue and white abounds inside the historic Blue & White Restaurant. Here, the blue bar stools and memorabilia shine.


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About Marianna Chapman

For the past 15 years, Marianna Chapman has been creating game-changing big ideas resulting in big returns for dozens of businesses and communities across the U.S.

Today, Marianna and her team help business and non-profit clients at Big Idea Company, Inc., writes the Results Revolution blog, serves as Executive Editor for Eat Cities, LLC media outlets, and is a frequent speaker to national and regional conferences.

Marianna is a professional problem solver and rainmaker for hire.

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