Long before the Blues were cool, a roadside diner on Highway 61 in Tunica, opened its doors as a place where travelers could get some good food and "fill-er-up" at the adjoining Pure Filling Station.
Today, this restaurant stands the test of time by sticking to what it does best – soul food in a "blue and white" themed setting made complete with smiling faces, quick service and the best danged hand battered onion rings anywhere around.
Yes, this is a theme that’s standing the test of time, and if you’ve thought about using a theme in your business, this restaurant is a great case study for you to admire. This is a case of great branding – established long before branding was a buzz word. And it just goes to show how taking something unique to an extreme can make a business.
They didn’t just put in some blue bar stools (which they did) and some blue and white paint (which they did). They went the distance with blue Coca-Cola glasses, blue straws, blue and white branded coffee mugs, blue and white tables, chairs, signage, t-shirts, employee dress, plates that are white with a blue rim, and so much more. It’s blue and white done well… And it works. It’s a fun experience, a tasty experience, and best of all, a memorable experience.
Photos: (top left) The Blue & White Restaurant’s historic sign standing high above Highway 61. (middle right) Our Assistant Marketing Coach and dining diva Trisha Switzer enjoying an ice cold Coca-Cola. (bottom left) Blue and white abounds inside the historic Blue & White Restaurant. Here, the blue bar stools and memorabilia shine.
