America’s Main Street Marketing Experts

Making a Statement in Windows Sells Product

0 Comments 22 July 2008

Thanks to Kay LaFrance-Knight, director of Winnsboro Main Street in Winnsboro, Louisiana for sending us these photos. She commented in her e-mail to us..

Thought y’all might like to see Wade’s newest
window. Pushing the envelope to be sure,
but then that’s our guy Wade…totally shameless! New product called Poopourri…so popular
he’s reordered twice!

Img_0202Wade is the very vivacious and personality-filled owner of Every Occasion, a gift store in downtown Winnsboro, and when Team HALO visited their community in early May, his windows were standout. However, he apparently listened at our seminars, interpreted in his own way and took them to the next level after we left!

However, the bottom line is still the bottom line. Having to re-order twice doesn’t lie. Sounds like the display caught some attention and got the job done. The window display sold the product – and during a slow selling season – summer in the south.

And while all of us aren’t in a position to pull off potty-humored windows successfully, we are in a position to sell our products more skillfully through the use of our window displays.

Are your window displays asking for the sale? Are they making a statement? Maybe its time for you to take it to the next level!

Amplify

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About Marianna Chapman

For the past 15 years, Marianna Chapman has been creating game-changing big ideas resulting in big returns for dozens of businesses and communities across the U.S.

Today, Marianna and her team help business and non-profit clients at Big Idea Company, Inc., writes the Results Revolution blog, serves as Executive Editor for Eat Cities, LLC media outlets, and is a frequent speaker to national and regional conferences.

Marianna is a professional problem solver and rainmaker for hire.

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Entrepreneur.com
American Express OPENforum
MSN Business on Main
Return on Behavior magazine
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NFIB.com
Mississippi Business Journal
Greater Jackson Business
Clarion Ledger

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