Last week, I was attending the weekly lunch meeting of our local "networking group." It’s an informal group – less aggressive than a Business Networking International group. But progressive, intent, and purposeful. (As a sidenote – everyone should participate in such a group, if for no other reason than to keep your marketing and networking muscles toned and tuned in to the market.)
During the course of the lunch meeting, one of the attendees posed the question to the group: "What kind of marketing has worked best for you recently?" Some of the answers that were given disheartened me a bit, but to each his own. I am a marketing coach, after all, and yes, I did freely give advise to my friends – whether they wanted it or not.
Then, today, I got an e-mail from an online networking group in which I participate. The EXACT same question was posed.
So…. to get the ball rolling, I’ll tell what’s worked best for me – and in return, I hope you’ll post in comment form below what’s worked best for you – and furthermore, by "best" – how do you know it’s working and specifically how well is it working.
My point isn’t really to get to the bottom of hot button marketing concepts. While that is a worthy endeavor, I’d really like to gather a stack of common marketing ideas and see if we can’t help you improve upon them by adding a new twist or piece of flair (as Facebook calls it…) to bring even more success to your best tricks of the trade. So, comment away, dear friends, and let’s work together to make your marketing dollars stretch further.
Now – what’s working for me? Anything that allows my prospective customer to sample my offerings first – whether hearing me speak, reading an article I wrote, or trying one of our introductory services – we are in the business to keep customers for the life of their business – to help them grow to the next level and the next over and over again. We want to help your success breed success. So, what’s working for us? The Team HALO version of good old fashioned product sampling – made new for the year 2008.
very informative online marketing is working best for me at the moment keep on writing