Marketing Main Street

Becoming a Fan – Marketing Main Street on Facebook

0 Comments 28 October 2008

Here are some recent excerpts from my Facebook inbox… Try it. It's working.

Want to know what's up in Downtown Lee's Summit and
at A Thyme For Everything (your favorite kitchen shop)? Become a fan
and be in the know! Send this on to your other friends too!

Jet sent this message out and immediately stacked up 34 people who are fans and to whom she can communicate for FREE and directly about her store. I'd take 34 FREE over 34 stamps any day.

All the cool kids become a fan of Downtown Lee's Summit! No, but
seriously, come join the Downtown Lee's Summit page to keep up on
exciting events, view photos and post your thoughts about Downtown!

It's your downtown, show your pride!

Gina, the Assistant Director over at Downtown Lee's Summit set up her Downtown Lee's Summit fan page and sent out this message on October 7 – now she has 126 fans – those are people who love downtown and with whom she can communicate often and for free.

And I got this message from my Yazoo Main Street group on Facebook – notice the friendly tone, the details, and the "more to come" nature similar to a personal e-mail.

We would like to invite everyone to visit our merchants and cafes on
Sunday November 9 and in some locations, Saturday November 8 as well.

On
Saturday and Sunday the Holly Jolly Trolley will be giving free rides
to showcase the sights Yazoo has to offer. The rides are free and open
to the public. Families and children are welcome! Rides begin at the
Triangle and will run from 1-5.

On Sunday, November 9,
Bentonia Gibbs Chorus will help us kick off the holiday season with a
holiday concert at 5:30. They will be located on the first block of
Main Street.

Keep in mind that merchants all over Yazoo City
will be open and excited for you to catch a glimpse of what they have
to offer.

Get excited about the holidays! Experience Yazoo!

A detailed list or participating merchants to come!

Messages like these are so easy to send…marketing main street has never been easier – and just because some of my examples are literal "Main Street" organizations, this works for any business. If you've had success with Facebook marketing, please comment and tell me about it – and you'll get a free link back to your web site (which is also a great way to market your small business online!).

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About Marianna Chapman

For the past 15 years, Marianna Chapman has been creating game-changing big ideas resulting in big returns for dozens of businesses and communities across the U.S.

Today, Marianna and her team help business and non-profit clients at Big Idea Company, Inc., writes the Results Revolution blog, serves as Executive Editor for Eat Cities, LLC media outlets, and is a frequent speaker to national and regional conferences.

Marianna is a professional problem solver and rainmaker for hire.

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