Our "Thrive! Don't Just Survive" small business marketing seminar explains how to best persuade customers as you craft your marketing message. We turn to Aristotle's Elements of Persuasion and spin them into 21st century retail speak.
One of the elements of persuasion is logos – or logic. And one of the ways you can "persuade" a customer that a product is a "logical choice" is by making it a "greener" choice. Here's a case study spinning that very element today on The Decorating Diva blog.
Organic living devotees will be delighted to learn that luxurious,
attractive and stylish all natural eco-friendly bedding like those from
Amenity Home, Donna Karan New York and Malaika can now easily be found
at small boutiques as well as large retailers such as Bloomingdales
making going Green a snap. Read the rest…
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