Tough Times Call For New Ideas – WSJ.com.
“The savviest entrepreneurs right now aren’t hunkering down. They’re
rethinking their business models and hunting for new strategies based
on the assumption that consumer spending won’t be rebounding to
prerecession levels and that the types of products and services people
want will be much different from before.
For a business owner, this can mean finding new sales channels,
trying new marketing tactics and promotions, forming strategic
partnerships and introducing new products that appeal to frugal
shoppers.”
At HALO Business Advisors and Fox Web co., we’ve been doing all of the above for ourselves and our small business and non-profit clients. This is a great read – with some great ideas to get your strategic mind shifting in the right directions.
Small business tip: Do NOT hunker down. The time has never been worse to reduce your visibility. Now is the time to get out there and develop new alliances, business channels, and strategic partnerships. Make sure that every day that passes you make a conscious effort to raise the visibility of your business a few notches in the minds of others.
