This week, Andy and I are on the road visiting several Main Street communities. Today, we’re going to visit our friend Darrin in Orrville, Ohio to catch up on the happenings, concerns and challenges in his downtown.
Tomorrow, we’re heading up to Frankenmuth, Michigan to work with small business owners and the Chamber/Tourism/Main Street groups to create a new level of success in this tourist-dependent small town. We’re looking forward to presenting three different times to business groups, touring the community and meeting with a number of small business owners one on one to create solutions that will make their bottom line bigger.
After that, we’re headed to Northville, Michigan and Chelsea, Michigan for more… We’ll make every attempt to keep you posted as the week goes on. We challenge you – think like these communities – don’t sit back and wait for the economic chips to fall where they may. Be proactive and seek out success — it CAN be found.
To help you do that, we’ve invited some friends to share their insights with you this week while we’re on the road… Ryan Kelly is founder of Pear Analytics in San Antonio, Texas. We met Ryan when we had the opportunity to cooperate with him on a niche social networking venture for a small business client of ours last year. Since then, we’ve worked with Ryan on a couple of other projects to date – and have learned much more. Ryan founded the company
because of the opportunity to bring data and measurement to what is,
and has been a creative-dominated industry. With a degree in
mechanical engineering, Ryan has unique skills in data analysis,
statistics and probability modeling, and a different approach to
problem solving that is scarce in the marketing and advertising field. You can probably see why we like him – we’ve finally found someone else who thinks measurement is important – what’s more – he is teaching us how to achieve measurement and a new level of results from our marketing – like never before. I hope you’ll enjoy what he has to say this week on this blog – so stay tuned.
Small business success is within your reach – pursue it today by looking for new ways to measure everything you’re doing. If you do something with your time or money – make sure you can answer the question “why?” until you get an answer you like – or just don’t do it at all…
Keep up the good work marketing Main Street!
