When my mom got on Facebook a couple of months ago, I got a note from my younger sister who said, tongue in cheek, “Thanks to whoever introduced mom to Facebook.” Well, I thanked Andy shortly thereafter when mom proudly made her debut into the instant messaging world of Facebook chat!
Certainly, my mother is far from being in the top tier of age demographics, yet it is fair to say that when my mom “chats” with many of her high school compadres on Facebook, on-line demographics aren’t changing – they’ve changed.
The Internet Is Getting Gray – eMarketer.
56% of those aged 65-69 are active Internet users. 45% of those aged 70-74 use the Internet. They shop, seek health information, and much more. They send e-mails, search on-line and purchase travel reservations at the same rate as the much younger Gen Yers.
Don’t think you should be marketing on-line? I hear the excuse “my customers aren’t on-line” far too often. In times such as these, small business owner can not afford to ignore the reality of on-line success any longer. Your customers are on-line and on-line marketing opportunities are more affordable than any other form of marketing. By NOT marketing on-line, you are giving your competition an advantage because your cost of doing business is higher for less return due to higher costs of traditional marketing without the benefits of higher returns on investment that savvy on-line marketers receive.
Don’t go it alone – our team has years of experience using technology for strategic marketing purposes to make cash registers ring for small businesses. We can partner with you to make your venture into the on-line world as successful and profitable as possible.
