To the best of my recollection, I’ve been blogging for about seven years now. Maybe longer. I guess I could look, but I do know that the number of posts written on small business marketing number in the hundreds… So, sometimes I wonder in my “always wanting the next big thing” mind, is this really still important? Yep, it really still is… So, if you’ve been blogging for a while and are getting a little ADD about it, don’t. Add some widgets, study your metrics in new and better ways – look for ways to improve. But don’t quit.
And if you haven’t yet started blogging – it’s not too late. And you, too, can join the conversation. The important thing is to GET started.
Here’s a link from my friend Mandy’s recent article about how to blog successfully written for OneCoast’s Advisor e-newsletter. Mandy is one of the smartest and most successful retailers that I know, but she also doesn’t really like to write. You’ll appreciate her recommendations for blogging success.
Here’s a link and excerpt from the eMarketer article today that cites the stats that prove why blogging is and will continue to be critical to our marketing toolboxes:
Even more important than the number of bloggers, though, is the number of blog readers.
eMarketer estimates that in 2009 96.6 million US Internet users will read a blog at least once per month. By 2013, 128.2 million people, or 58% of all US users, will do the same.
“Blog sites now touch tens of millions of people in the US, and the numbers of blog readers and creators are projected to continue growing,” says Mr. Verna.
The numbers tell the tale—or long tail, if you prefer.
“Blogging activity presents new opportunities for marketers to monitor and influence conversations relevant to their businesses,” says Mr. Verna. “Opportunities no marketer should ignore.”
Don’t delay – get started with blogging immediately!!
Trackbacks/Pingbacks
[...] a great technology tool that can be especially helpful with organizing your small business ideas, blog posts, e-mail marketing content, etc. It’s been around a little while, but it’s uses seem to [...]