Disclaimer: The following are specific tactics for accomplishing a single business goal of distributing content as broadly as possible into your target audience and/or existing customer base. You will need to modify the goal more specifically to be more measurable and applicable to your situation. I should also note that the statement "content is king" is pretty darn factual at this point in the Internet game. But we can hash that out more later. Knowing that content is king – I should revise that and say that "valuable, memorable, useable, and good" content is king. It should inform, build relationships and convert customers… but I digress… Assuming you have great content, here are some ideas on how you can distribute it – rather get others to distribute it – on the web.
1. Join Twitter and garner a few followers (friends, family, customers, heroes of your industry, press, etc.). Post links and headlines for all content on Twitter as soon as you post the content on the web.
2. Assume that some folks missed the first announcement on Twitter. It's like watching a TV show – there are re-runs for a reason. Re-tweet your own tweets (that means to "re-send" the same thing) a week and two weeks later (if the content is still applicable).
3. Post the link on your Facebook page.
4. Post the link on your Facebook profile status.
5. Post the link on a colleague or customer's wall who would definitely find it useful and be appreciative.
6. Post the link on a Facebook group or page where your customers gather – that is not your competitor and adds to the value of the page undeniably.
7. Post the link on Digg.
8. Post the link on article sites. Use an article distribution service to really ramp things up. (Google it.)
9. Post a big fat graphic at the top and bottom of all of your blog posts (the original spot where the content should usually be posted) that encourages "retweeting" of content.
10. Include the "ShareThis" widget on all content posts.
11. Include the Facebook Share widget or another Facebook applicable app to "Share" the content on Facebook.
12. Go ahead and post a link on your LinkedIn profile, too.
13. Post links to the content in your e-mail newsletter next week.
13. Post links to the content on your main web site as an "additional resource" or "additional information", etc. to the subject matter on a page.
14. Create RSS feeds of your content and link them to all of your social media sites not aforementioned. (Think Plaxo, Yelp, and the like)
15. Include copies of the article in presentation folders, as bonus handouts at seminars, etc. all with links back to the original content on the web.
I'm sure there are many more, but these are just a few to keep your marketing engine moving…
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