“Budget-friendly gift ideas will abound this Mother’s Day: discounted digital cameras, books and apparel still show mom how much she is appreciated.”
The majority of people (66.8%) will buy flowers for mom, spending a total of $1.9 billion on those purchases. Slightly more than half (54.8%) will treat mom to a special outing such as dinner or brunch, for a total of $2.7 billion. People will also spend $2.3 billion on jewelry, $1.5 billion on gift cards, $1.2 billion on clothing or clothing accessories, and $1.1 million on personal services such as a day at the spa. In addition, consumers will spend $857 million on electronics or computer-related accessories, $587 million on housewares and gardening tools, and $487 million on books or CDs.
In the search for the best bargains, one-third (30.2%) of Mother’s Day shoppers will purchase mom’s gift from discount stores, while 27.2 percent will search out their favorite department store. Others will head to specialty stores like florists, gift stores and electronics stores (33.0%) and specialty clothing stores (5.5%). As evidence that the internet continues to play an important role in the way people shop, 18.2 percent will shop online.
