Last week, Andy and I re-read The Dip by Seth Godin, while driving several hours straight in the car. This quick read has a subtitle that says it’s “A Little Book that Teaches You When to Quit (And When to Stick).” We thought it apt in times like these to consider these things and rejuvenate our wills to help others succeed in these times.
One of the things that Godin points out, and that I believe firmly, is that there are times to quit – and times not to quit. You can never invest too much into a business or mission that can be the best because the marketplace rewards the best – and handsomely.
Along those same tones, this article cited a similar recession-proof strategy for those with the cash position to do so… No matter how hard it is, now is the time to invest in your own business. It’s definitely a competitive advantage.
These Companies Will Get Better in a Recession.
Investing in yourself — especially when your competitors can’t — usually leads to a payoff down the road.
