But not just any web site.
Here's how our day looked (this all to prove that we're doing this stuff while doing normal business operations):
America's Main Street marketing experts said rise and shine. No orange juice in the house. Andy runs out of coffee almost immediately. This is not the best way for us to start the day. I'm not gonna lie to you. However, not to be sidetracked by such, I went for a glass of ice water and got right to work.
I sent some invoices for work that was completed yesterday – two pretty major web site updates, some hosting stuff for Fox Web co. and a few more housekeeping things like that. I took care of some details for our upcoming trip to Clare, Michigan with my friends at the National Main Street Center (can't wait to see y'all next week!), sorted my e-mails for the day and made some quick appointments for later in the week. Took a break to hang out on Twitter. I read this amazing article about the new gold rush in California and the FBI's surveillance of all of the Tea Parties. Yeah, seriously. Checked the mail. And bought groceries. The day started improving drastically at that point – food, coffee, Cokes – the windows up and the sun shining… the afternoon was staged for success.
Andy kept working on a shopping cart project for a client in Tennessee and a pretty major dealer/expert network database we're custom building for a sporting goods client out of Starkville, Miss. He also worked on his usual afternoon routine of calling a few folks to network and trying to sell some stuff. I did the same – reconnecting with some Main Street contacts around the country and even wrote a proposal.
But I also setup the PayPal account, so that you (our loyal customer) will now be able to (once this site is finished) purchase coaching credits on demand and a few other goodies that we have in store.
The Fox dream team got to work on the web site – loading the database and installing the content management system. They've been customizing it, and I've been adding content ever since. Here's where we are on the new site at midnight on Day 2 (keeping in mind that Day 1 was cut short by two hours of 24):
- Team is onboard with great zeal for the project. We are going to set the standard for revolutionary.
- PayPal is setup to take on-line purchases.
- Hosting for new site is setup with database installed.
- Content management system installed.
- Navigation built and working nicely.
- New blog system setup (but not imported – that is five years of stuff to import – a sorta BIG job I'm told).
- Twitter integrated.
- YouTube integration tested and working.
- Featured articles on home page tested and working.
- Images are starting to rotate on the home page – love seeing these fun places we've visited all over again!
- Custom design well underway – we're going to make orange cool again.
I think that's it for today. I have a feeling our greatest hurdle will be getting this blog moved… But it's time for it to move, so I'm praying that the team is smarter and more patient than me and will find success in this aspect of the task.
Tomorrow, I'm going to work on pimping out the Team HALO Facebook page with some advance tricks that I've been testing and learning. And I'm going to write the rest of my Marketing with Facebook personal workshop curriculum in the process. I'll probably write some new blog content, check up on all of our projects and clients and a few other things before I get back to work on the new web site. Oh, and I have a great consultation with one of my favorite clients, too! Should be a fab day.
Small business marketing tip… don't let a day go by without reaching out, innovating and taking care of your existing customers. It's a winning formula for real success!
