Comments on: Don’t Forget the Lifetime Value of the Customer http://www.resultsrevolution.com/2009/09/dont-forget-the-lifetime-value-of-the-customer/ Connect. Learn. Grow Thu, 02 Sep 2010 13:24:12 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Shirley McGee http://www.resultsrevolution.com/2009/09/dont-forget-the-lifetime-value-of-the-customer/comment-page-1/#comment-102 Shirley McGee Thu, 24 Sep 2009 05:25:01 +0000 http://halobusiness.com/wpsite/?p=1318#comment-102 Two years ago when husband and I bought our third business, I spent the first three months giving out samples of lotion that cost us 50 cents to every customer that came in the store on the days that I worked the floor. I gave out the samples whether they made a purchase or just strolled through. I totally changed the atmosphere of our store from the previous owner. Several people actually returned and bought product averaging $50 per item that I had given away a sample. Word soon got around that the atmosphere had changed and our store was much more friendly. My daughter has started doing a similiar marketing technique to the children of shoppers. By giving them a small product that they can use at school, she is creating future shoppers in an adult store. The faces of the children light up and the moms seem happy that their children have been treated special. Two years ago when husband and I bought our third business, I spent the first three months giving out samples of lotion that cost us 50 cents to every customer that came in the store on the days that I worked the floor. I gave out the samples whether they made a purchase or just strolled through. I totally changed the atmosphere of our store from the previous owner. Several people actually returned and bought product averaging $50 per item that I had given away a sample. Word soon got around that the atmosphere had changed and our store was much more friendly.
My daughter has started doing a similiar marketing technique to the children of shoppers. By giving them a small product that they can use at school, she is creating future shoppers in an adult store. The faces of the children light up and the moms seem happy that their children have been treated special.

]]> By: David Zemens http://www.resultsrevolution.com/2009/09/dont-forget-the-lifetime-value-of-the-customer/comment-page-1/#comment-101 David Zemens Thu, 03 Sep 2009 17:47:58 +0000 http://halobusiness.com/wpsite/?p=1318#comment-101 ATT has it backward indeed. But hey, they're too big to fail, right? We all learned that lesson and we know the answer. Customer service and customer retention is critical. Everyone needs to recognize the lifetime value of a customer, and sometimes we need to be reminded. Thanks Andy! ATT has it backward indeed. But hey, they’re too big to fail, right? We all learned that lesson and we know the answer.

Customer service and customer retention is critical. Everyone needs to recognize the lifetime value of a customer, and sometimes we need to be reminded.

Thanks Andy!

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