This is one of my favorite windows ever: newsprint and rocks.
It’s tough to beat for a cost-effective window display! There will be, inevitably, times when business owners and visual merchandisers simply run out of ideas. (I can mark January 2006 as the year I officially exhausted my ability to produce a new and different type of Swimwear display.) At our studios, we turned to “Arts in America” and other arts-focused publications, visited area galleries, took a field trip to a museum–whatever it took to recharge our creative batteries and generate new inspiring ideas.
I snapped this window–a Boulder, Colorado gallery installation –not a retail store–for possible re-interpretation as a retail display. There’s tremendous potential for additional iterations. The suspended elements could switch to balls of yarn, bags of candy or Valentine’s gifts. The floor could be kept clean or become a continuation of the hanging display. Please note–the artist has executed this work with a great deal of precision and attention to detail. Note the consistent heights along the strings, etc. It might appear random but it is anything but! In order to achieve the same effect, one must observe the same careful execution.
As fine artists continue to explore technology and push the boundaries experimenting with new materials, there are countless ways for us to adapt their work and to bring fresh creative perspective to our offerings.
In closing, here is another window inspired by arts periodicals–clean, simple, inexpensive and effective. In fact, all 13 of these windows closed ahead of schedule–SOLD OUT!
(Editor’s Note: We’re welcoming in 2010 with some can’t miss window and merchandising techniques that apply whatever your customer presentation. Our resident expert on all things visual, Amy Meadows, shares her creative inspiration for some phenom January presentations.)
