Next week on ResultsRevTV Live, Luke Abney, owner of the Rogue & Good Company and 4450 will be our guest. The Rogue, which has been in business for 42 years, has been owned by Luke and his wife Alison for the past five years. After the purchase of the Rogue, these parents of two opened Forty Four Fifty, a women’s retail store, in September of 2008.
In addition to the stores, the couple owns the property they are on, including the property that houses a restaurant adjacent to the businesses. With a motto of, “Yes is the answer, what is the question?” Abney realizes what makes his stores special is the experience customers have while shopping there. “We believe that our associates make the difference in why we have repeat business,” Abney says. And with close to 200 years of combined retail experience among his associates, Luke Abney knows his two stores strive to provide the best in quality and customer service.
Abney also says not only should the customer experience be special, but so should the merchandise. He hopes the selection of merchandise, the shopping experience, and the efforts of the associates will help his customers achieve their desired clothing needs and wants. “[Offering] that experience is definitely an advantage in our marketplace,” Abney says.
Tune in to this episode of ResultsRevTV Live to hear more from this experienced businessman as we ask him about the ins and outs of retail merchandising and his marketing approach.
