We stopped at the Pilot Travel Center while driving back from Oklahoma City this week. A run of the mill business just doing what they do along the roadways of America. They are what they are.
And now they are on Facebook. And in true, rather elementary form, they have done (shamelessly) what the rest of us should do. They are inviting folks through signage on entry doors and bathroom stall walls to Become a Fan of Pilot Travel Centers on Facebook. In return for “liking” them on Facebook, you get a free HOT oatmeal in a cup at any Pilot Travel Center.
I was personally rather unimpressed by the offer, but I bet their frequent, loyal customers AKA “their TARGET customers” were very impressed by the offer. It fits who they are.
And to us, this proves loud and clear that Facebook has reached to the very heartland of American culture and life. When convenience stores are connecting with customers (truckers and highway travelers) and moving beyond location and billboards as their primary marketing tactic, the rest of us best sit up and take notice.
What do you think?
Hey there! Thanks for writing about your visit to Pilot during your trip. We do have new offers each month on Facebook, so if oatmeal isn’t up your alley, we have other freebies like a 16oz hot beverage or 32oz fountain beverage.
Thanks for commenting! Good on you for making the ordinary interesting!
You’re welcome!