Amber Brockett, founder of Cowgirl Dirt has done an amazing job building her business using Facebook. Amber launched a Facebook Page for Cowgirl Dirt in early February 2010. Since then, Amber has grown the number of “likes” to well over 5,000. Amber testifies that nearly 90% of her sales come from Facebook. NINETY PERCENT!
Amber has a simple and straightforward trick for growing her business on Facebook: she offers limited time promotions like coupon codes or free shipping. She says, “These tactics definitely drive business because people love a deal.”
Here at the Results Revolution, we noticed right away that her fans were highly engaged and that her following has grown nearly 500 people since early May. That’s a pretty aggressive growth curve. A healthy Facebook Page has a LOT of customer interaction – comments and wall posts. This Page definitely has that – and it seems to be translating into a huge sales volume. We also love the “Shop Now” tab on their Page.
But we wonder… How much would sales increase if they used more photos and video on their Facebook Page?
What about you? What kind of results are you seeing from Facebook? What is working? What is NOT working? Post comments and let us know.
Cowgirl Dirt continues to grow its Facebook following. Amber is expert at coming up with promotions and tie-in sites to attract interest in Cowgirl Dirt. She’s done an amazing job in a very short period of time.
Wow! That is amazing! Go Cowgirl Dirt! I am going to try more deals/coupons on FB – I haven’t really done that – thanks for the idea guys!
No kidding – these folks are unbelievable!