It’s a proven fact: Great retail and restaurant displays SELL MORE STUFF! We’ve talked about how to create great displays before and we always love window designer Amy Meadows ideas that she shares with us.
This week, we especially love the displays at Charlotte Skelton’s latest small business venture, CRAVE, in Cleveland, Mississippi. Talk about packing a punch of delicious color, enticing presentation and straightforward customer education and alluring sales messages… CRAVE’s great displays make you, well, crave their goodies.
CRAVE is a small coffeeshop and café in a converted convenience store on the main drag in small town Cleveland, Mississippi. The owner is a veteran of the local food scene, but this time she’s pulled out a few new tricks…
Let’s analyze the visuals of this small biz:
1. Upon entry into the coffee shop, you are welcomed with a bold punch of name branding, brilliant colored candy jar displays as a focal point and a black board that gives you the must-know details of the day and some sales offers. Creative – but I’m guessing it wasn’t that expensive to create, making this display idea easily modified for your own purposes.
2. Point of sale. Well, let’s just say that having a mass display of amazing looking cupcakes, brilliantly elevated on multiple cake plates, creatively labeled with handwritten cards all behind a pristine glass case makes it difficult to resist taking 1 or a dozen of these goodies home for later enjoyment. The allure of this “bonus” item probably adds many dollars to her average ticket, an improvement that can pay big dividends on your small business’ annual bottom line.
What can we learn from CRAVE?
1. Educate your customers from the moment they walk in the front door. Never assume they know what to do with your products – even if your products are as simple as cupcakes and coffee!
2. Grab customers’ attention right from the start. Have a wow factor and focal point to your store displays, especially at the entry area.
3. Look for ways to use alluring visual elements to inspire the up-sell at the point of sale and increase your average sale / transaction amount.
4. Creative doesn’t mean expensive. Look for ways to repurpose ordinary objects and low-cost display elements like brightly colored candy, black boards, scrap fabric and ribbons, and old furniture to add new life to your displays.
P.S. We wish CRAVE had a web site and Facebook presence – but they don’t. We highly recommend that pack their bold punch online as well in the very near future!!
Trackbacks/Pingbacks
[...] weighted towards posts like this holiday-focused one that hands out retail promotion ideas with retail window display ideas coming in a close second. A quick Google search – followed by disbelief and more digging [...]