Andy and I are privileged in our work to conduct a lot of one-time consultations with small businesses who need a push in the right direction and an action list to help them take their small business marketing to the next level and create a more remarkable and consistent customer experience.
We also have the privilege to work very closely, literally in the trenches, to develop, implement and then teach a small number of business owners how to execute marketing strategies and tactics as well as customer experiences that will grow their businesses for the long term. In these relationships, we seek to be game changers – revolutionaries – who encourage “drastic and far-reaching changes in ways of thinking and behaving” when it comes to small business marketing and small business customer experiences. (If you’ve been hanging around here a while, you’ll recognize that quote as the dictionary definition of “revolution” and the reason behind the name of this blog.)
Looking for a customer experience revolution for your small business? Here are TEN posts from the deep archives of this blog that I thought were worth a second (or third) look when it comes to helping you create a profitable customer experience. These posts are FULL of great ideas and tips for small business customer service and experience improvements. Your customer experience, after all, is the most critical element to the short and long-term success of your business. It is the linchpin to your success. Click on the tip to read a full blog post on the topic (and don’t forget to leave behind your comments and ideas on each topic!).
1. Make sure your front-line sales team knows how to do their job – and the importance of it.
3. Don’t assume anything about your customers. They probably do NOT know what to do with your stuff.
4. It really does pay to understand your customer. Customer feedback is critical (a bonus post for this tip!).
5. Use great photography in your small business marketing.
7. Pay attention to the auditory aspect of your customer experience. It matters.
8. Make shopping with you more convenient for the time-crunched shopper – which is all of us.
10. Last but not least, here are a few more great ideas for improving your customer experience. A revolutionary customer experience is possible for your small business!
Want more? If you’ve been trying to figure out how to achieve that in your business or are looking for a small business revolution, community or non-profit organization, please get in touch with us – we’d love to hear from you.
Photo Credit: advencap
All of them are good stuff!
Number 9 is my favorite. Most companies think the journey has ended when they get the sale.
And the journey is just beginning… The lifetime value of a customer is FAR greater than a single sale to be sure! Lifetime value of a customer is where profits are made. Thanks for commenting, David!