A few weeks ago we took the kids on vacation and stopped overnight in Birmingham to visit our blogger friend, Eat Birmingham.
Before we left the next day, the kids and I went on a little shopping jaunt through the villages of Mountain Brook. (If you want to do the same, may I recommend that you get in touch with @shopmtnbrook for advice along your way?) There were lots of fun surprises (we shopped mostly kid-friendly places like the toy stores, kids clothing boutiques and…. Indie Candy in Crestline.
The candymaker in Indie Candy explained to the kids and me how his candy was a better candy: all natural with no high fructose corn syrup or any yucky preservatives of any type. My kids love gummy candy – but it’s TERRIBLE for their teeth. But in this case, I caved. A beautiful selection of fascinating shapes and stained glass colors mesmerized all of us, and as a mom, I loved the somewhat old fashioned look of the signage that announced things like “The Best Gummies EVER” and “Indie Candy: naturally gourmet sweets.” I was sold.
P.S. If your kids love lollipops over gummies, they have lots of those, too – in cool shapes and sizes. See photo.
Indie Candy has a humble shop in Crestline village with a more than friendly and informative candymaker in residence. They’ve made an enterprise by selling their candy through several online candy shops and reaching out to loyal customers through Facebook. What I truly love is that they do what they do well – and they connect well with a dual audience: kids who love candy and mom’s who want healthy choices for their kids. It’s a winning niche with an approachable, friendly attitude.
What niche can you fill in business? How can you connect better with your customers and make something that you can sell not just locally – but beyond? Are you connecting with your customers online and off-line.
Thanks for sharing the news about Indie Candy with your readers! They really have filled a need and have wonderful customer service!