I’ve heard rumors that the media is scared of Facebook (and social media in general). It’s turning their world upside down and twisting up their old way of media delivery. They aren’t in control anymore. So, I love it when I hear of an independent media source that is using social media and is willing to attest to its benefits. This testimonial about the benefits of using Facebook as a marketing tool came across my desk from Heather Logrippo of Distinctive Homes, a luxury real estate magazine in New England – so I just simply MUST share it with you:
“We hired a company to create and manage our Facebook account. I have to admit, I wasn’t sure what it would do for us, or why we even needed a Facebook Page. But it wasn’t very expensive, so I thought we’d give it a try. We started up in July of 2009.
Well, it’s a year later, and I can tell you that 20% of our new business has come from Facebook. It is really amazing. People are contacting us for information – we are staying top of mind with our clients and readers and have been able to target our audience in a way that would have cost us tens of thousands of dollars offline.
The company we use sets up the pages, helps us integrate a strategy throughout all of our marketing efforts, manages a pay per click on Facebook account for us and send me an executive summary each month so I can see what has happened. I love it.”
I love it, too. This gives some testimony to the post I wrote on how media should give better PR and the other ideas I put in that post. Thanks for sharing, Heather.
How about you? How are you using social media tools to grow your business? This isn’t just fun and games – it’s a real money-maker on multiple fronts. Are you making the most of this marketing opportunity?
Photo credit: Distinctive Homes Magazine
