It’s a marketing strategy that works in any economic climate for any type of small business.
GO WHERE THE COMPETITION ISN’T.
Don’t go where they are – or where they can see you. Everything from billboards to Facebook Pages are public and easy to imitate. If your competition is in the lifestyle magazine – why bother? It’s expected of them anyway – they aren’t creative, and they settle for the status quo. What about you? Don’t be the competition – be yourself and stand out by going where the competition isn’t – or doesn’t dream of being. It’s simple. And it works.
So what about you and your small business?
Can you mingle in groups on-line or off-line and sell stuff in places that your competition doesn’t even know exists?
Can you go straight into your customer’s homes, lives, places of business – and sell stuff – without the competition knowing?
Can you pursue cooperative marketing partnerships with other businesses, do e-mail marketing, use store signage and customer loyalty offers… to outsmart your competition and gain marketshare – right under their noses?
What have you done lately to outfox the competition? What will you do tomorrow to do it again?
Photo Credit: stuartpilbrow
