Improve Your Holiday Sales by Promoting your Holiday Sales Online
In this day of increasing e-commerce importance, Black Friday is now only half of the post-Thanksgiving shopping megathon. Cyber Monday is the other half, just one more (strong) indication that the masses aren’t just shopping in-store anymore. They are, most definitely, shopping online. As we near the Christmas deadline, the shopping averse, busy mommy in me has once again found myself leaning on e-commerce… With that in mind, I send my annual encouragement to make this the year that you enjoy the increased profits possible from delving into the online world of e-commerce sales…
It’s easier than ever before: You can attract the online shopping crowd even if you’re not selling online by promoting your holiday specials via your website, blog, Facebook page, and/or Twitter account. Any presence you have online is a great opportunity to let the crowds – local and beyond – about your holiday specials.
Do a Little Decorating
Customize your website, blog, or Facebook page with a little Christmas décor. Add a graphic or two, or simply put a big “Happy Holidays” or other seasonal greeting front and center where all the visitors will see it.
Tell Them Where to Go
Put up a graphic, tab, or link on the navigation bar to direct your online visitors to your holiday specials. If you’re using Facebook, you can add a special tab designated as “Holiday Deals” or anything along that line. You can even make that tab the default-landing page for the holiday shopping season.
Talk About It
Have a blog? Put up a post each day describing one of your holiday specials, your great product, your discounts, and why what you’re offering will be the perfect gift. Get customer testimonials and put them on your blog, website, and Facebook page.
Use Twitter
Be sure to promote your holiday specials with your Twitter account. Use Twitter hash tags like #holidayshopping, #holidaydeals, #cyberweek, #shopping, and #deals. Offer good deals and great products, and make sure people know about them.
Take notes and don’t let another year go by without having online shopping options for your business. These same ideas translate nicely to Valentine’s Day, Easter, Mother’s & Father’s Day, etc. – so get out there and grow your business with online sales options!
Image by Medmoiselle T.
