Marketing, Measuring Marketing, New Media, Smart Strategy, Social Media, Video and YouTube, Viral Marketing

The Shocking Truth about Online Video

2 Comments 15 August 2011

It’s time to consider using video to market your business. It doesn’t matter what size business you have, video is now an affordable and most importantly, effective, tool that can improve sales significantly. The following statistics about marketing with online video using video sharing sites should make you think twice about ignoring this powerful marketing tool:

“Video in email marketing increases click-through rates by 96%.” – Implix 2010 Email Marketing Trends Survey

“Press releases that include video components receive 500% increase in views.” – Eloqua, April 2010

I found these stats over on Pixability’s web site that say that sites with video receive…

  • 30% more clicks
  • 18% more calls
  • 30% more store visits
  • 24% more purchases than those without video

In July 2011, a Pew Research Center study said that 71% of adults watch online video like YouTube or Vimeo videos. According to this study, rural and minority Internet users are no less likely to watch online video than suburban or city dwellers. Men and women are also equally likely to use video-sharing sites. Also of interest, parents use video-sharing sites more than non-parents. Some 81% of parents in the Pew study reported using video-sharing sites compared to 61% of the non-parents.

Mobile use is on the rise, too… It seems that 34% of cell phone users in the United States have shot video with their phone, 26% have watched video on their phone and 22% have posted videos or photos online… all from their mobile phone.

YouTube viewership has grown from 8 million views a day at the end of 2005 to 3 billion views a day in 2011, according to YouTube.

All of this on the heels of Forrester Research’s stunning announcement in 2009 stating “You are 53x more likely to appear on Page 1 of Google’s search results if you have video on your web site.”

Now. That is shocking.

Why aren’t you using video in your marketing? What is holding you back? Ask your questions or share your roadblocks, and I’ll try to answer your questions in future posts on this blog.

Photo Credit: Mike Jennings


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2 Comments so far

  1. Sherry says:

    HI Marianna, I have used Andy’s services in the past. I am in need of your help in making contact with him. I have lost my website and need help recovering it. I have contacted other people and was told he may be the only one to help me. I live in Pass Christian, MS and my telephone number is 228-323-7173. I am desperate, please have him call me. Thank you so much! Sherry Schiavi

  2. Hi Marianna! Great statistics on the importance of video in marketing. I’m personally trying to get “over the hump” and just do it. Thanks for the encouragement!

    Patricia Lotich

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About Marianna Chapman

For the past 15 years, Marianna Chapman has been creating game-changing big ideas resulting in big returns for dozens of businesses and communities across the U.S.

Today, Marianna and her team help business and non-profit clients at Big Idea Company, Inc., writes the Results Revolution blog, serves as Executive Editor for Eat Cities, LLC media outlets, and is a frequent speaker to national and regional conferences.

Marianna is a professional problem solver and rainmaker for hire.

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