Marketing, Small Business, Woman-owned business, Work Life Balance

Sanity Anyone?

No Comments 14 April 2005

This one’s for the girls (sorry guys) because it’s been one of those days. Truth be told – one of those weeks. You know the type. I’ve got one kid that’s sick (for the third time in six weeks), an infant who’s teething and a husband who, despite his overwhelming and wonderful support and help, is in the midst of his own "busy season" at work. And to top it all off – it hasn’t exactly been beautiful weather around here lately. No, I’m not venting, I’m making a marketing point. The thing is, my situation isn’t unusual.

There are millions of people out there who identify with my scenario. The stress, the kids, the schedule…the things that cause stress, frustration, exhaustion, and often, a disconnect with society, guilt over torn priorities…the list goes on and on.

My crisis is your opportunity. Sell me some sanity, some peace, some relaxation, rest, encouragement, convenience… If you’re selling those things – I’m buying. And so are millions like me.

Don’t sell me a spa treatment, a fast food burger, a frozen casserole, a ticket to a play, a book, or a medically correct pillow. Sell me an experience. Make me feel all those things that I need so badly to feel right now. Do that, and your sales will soar.

I’d pay a premium for some sanity about now…anyone?

Amplify

Marketing, Small Business, Small Business Marketing, Work Life Balance

Results Based Marketing Reaps Rewards

No Comments 08 April 2005

Well, I’ve been waiting for the "thing" that would set me off and make me jump up onto my box. Today, an article landed square in my inbox that is worthy a Friday rant.

But let’s not get ahead of ourselves. This being my first post on a brand-new blog purposed with the mission to bring results-based marketing tips, tricks, advice and resources to small business owners and nonprofit managers, we need to be clear about the definition of "results." The definition of both "results" and "revolution" will become increasingly clear the longer you hang around this place, but for starters: "results are the progression towards or achievement of a stated goal or goals." And we’re all about results around my place.

Now, back to that rant…one of the primary problems that I run into with my clients is their total lack of work life balance. Work is their life. Their business or their organization is their LIFE. So, one of the very first goals we help them set includes "getting a new life." We write marketing plans that include among their stated goals something like this: "Owners take two weeks of vacation this year" or "Owners have time to attend child’s Little League games." You get the picture. Enter today’s featured article:

http://www.fastcompany.com/magazine/93/open_extreme-jobs.html

Sunday, November 7, 2004, was a slightly more energetic workday than usual for John Bishop, an investment banker on Citigroup’s global energy team. After working until 10 p.m. the previous night, the 31-year-old rose at 6 a.m. and headed to Staten Island to run the New York City Marathon. Three hours, 49 minutes later (a time good enough to rank him 6,363 out of 35,562 runners), he dashed over the finish line in Central Park, then headed home to sack out for a few hours before heading back to the office for a 6 p.m. conference call. An important presentation to a client in Houston the next day kept him grinding through documents until 1:30 a.m. But after misplacing some research materials, he was back at the office copy machine by 4 a.m. before heading to the airport for his 5:30 a.m. flight. By 9 a.m., in Texas, Bishop met with the client, then headed back to New York, returning to his office by 7 that evening for a few more hours of work. Feeling a little weary, he decided to knock off early. He clocked out at 10 p.m.

Sure, this was a little over the top, even by the notoriously excessive standards of investment banking, but it wasn’t so far off the charts that it earned Bishop any medals for heroism. "I might be a little skewed to the workaholic, but realistically, expecting 90 to 100 hours a week is not at all unusual," says Bishop, wantonly pausing for a cup of coffee late one Friday afternoon at a cafe near his office.

Wow.

This guy needs a dose of Results Revolution medicine. I mean, he’s so life deprived that he forgot how to live at all. But he’s not the only one. There are millions of entrepreneurs out there doing the same thing, and they don’t even know how or when it happened.

If you live like this, don’t worry. You’re not alone. We’ve all played that game. And we all feel like if we don’t do it for our business, no one will. But come on. There IS a better way. You can achieve work/life balance AND (yes, it’s true) earn gobs of money AND have fun doing it! Now, that’s the American dream…what good are the millions if you don’t have time to spend and share them?

Amplify

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About Marianna Chapman

For the past 15 years, Marianna Chapman has been creating game-changing big ideas resulting in big returns for dozens of businesses and communities across the U.S.

Today, Marianna and her team help business and non-profit clients at Big Idea Company, Inc., writes the Results Revolution blog, serves as Executive Editor for Eat Cities, LLC media outlets, and is a frequent speaker to national and regional conferences.

Marianna is a professional problem solver and rainmaker for hire.

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Entrepreneur.com
American Express OPENforum
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Return on Behavior magazine
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NFIB.com
Mississippi Business Journal
Greater Jackson Business
Clarion Ledger

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