Results Revolution http://www.resultsrevolution.com Connect. Learn. Grow Thu, 11 Mar 2010 20:24:13 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 ResultsRevTV Archive – March 9, 2010 – Jeff Good http://www.resultsrevolution.com/2010/03/resultsrevtv-archive-march-9-2010-jeff-good/ http://www.resultsrevolution.com/2010/03/resultsrevtv-archive-march-9-2010-jeff-good/#comments Thu, 11 Mar 2010 02:45:24 +0000 admin http://www.resultsrevolution.com/?p=1903 ]]>

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]]> http://www.resultsrevolution.com/2010/03/resultsrevtv-archive-march-9-2010-jeff-good/feed/ 0 Tuesday, March 16, 2010: Grace Bateman on Marketing with Samples http://www.resultsrevolution.com/2010/03/tuesday-march-16-2010-grace-bateman-on-marketing-with-samples/ http://www.resultsrevolution.com/2010/03/tuesday-march-16-2010-grace-bateman-on-marketing-with-samples/#comments Wed, 10 Mar 2010 22:13:10 +0000 Marianna Hayes Chapman http://www.resultsrevolution.com/?p=1897 Small business owners can learn about how to use product samples to catapult their business forward from e-commerce and wholesale greeting card entrepreneur Grace Bateman, owner of Peru Paper Company, at a free event next Tuesday, March 16, 2010.

Bateman will be the featured small business owner on ResultsRevTV; the show will be webcast before a live audience from the LemuriaBooks.com building in Jackson, Miss. The event is free and open to the public. Local small business owners are encouraged to attend.

As owner of Peru Paper Company, a company that produces and sells high-quality, handmade stationery and paper products from recycled materials, employing underprivileged and marginalized women in Peru who would otherwise not have the opportunity to make a livable wage to support their families, Grace Bateman has gotten the word out by telling her story to anyone who would listen and sharing samples of her beautiful, intricate, handmade cards wherever she can – including an Oscar “swag bag” that went to 25 A-list celebrities last week in Hollywood. Grace will be sharing how she discovers WHERE to send samples, HOW she packages and presents her cards, WHY telling your story is so valuable and much more on next week’s show.

This event is the second in a series of weekly webcasts of ResultsRevTV and part of the Results Revolution (www.resultsrevolution.com). ResultsRevTV is the show where small business owners learn how to grow their businesses through smarter marketing. Each week, attendees will learn from the experience of a successful small business owner. The event will include live question and answer time as well as door prizes and a special gift for local attendees.

In the Jackson, MS area, bring your lunch and join us live at Noon in the LemuriaBooks.com Building (adjacent to Banner Hall on I-55 North between Northside & Meadowbrook). Wherever you are, you may join us live on the web at http://www.ustream.tv/channel/resultsrev.

The Results Revolution is a nationwide initiative seeking to create strong economies through locally owned and operated small businesses. The Results Revolution encourages consumers to shop locally, equips small businesses to do effective marketing, and facilitates networking among the business community. The Results Revolution was founded as a free resource for small business owners by Jackson area marketing consultants, Marianna and Andy Chapman.

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]]> http://www.resultsrevolution.com/2010/03/tuesday-march-16-2010-grace-bateman-on-marketing-with-samples/feed/ 0 Get Ready to Do Big Things: Collect E-Mail Addresses http://www.resultsrevolution.com/2010/03/get-ready-to-do-big-things-collect-e-mail-addresses/ http://www.resultsrevolution.com/2010/03/get-ready-to-do-big-things-collect-e-mail-addresses/#comments Tue, 09 Mar 2010 06:07:02 +0000 Marianna Hayes Chapman http://www.resultsrevolution.com/?p=1884 Tomorrow, we’ll learn from the e-mail marketing master of our local market – Jeff Good. As I’m prepping for our visit tomorrow, I am reminded that all great marketing campaigns start with DOING SOMETHING. I can promise you that 11 years ago when I started HALO, I had NO IDEA that I would get to this place where we are creating a completely FREE marketing and shop local resource for small, independently owned businesses.

Often, when we START something, we have NO idea where it will lead. We can’t fathom the end results – but we can envision something greater than where we are today. I can’t say for certain, but I bet Jeff Good could never have imagined the impact that collecting e-mail addresses would ultimately have on his business as it is today. It’s HUGE for his three amazing restaurants and catering company. Jeff can move the needle by sending an e-mail.

But what if he’d waited to collect e-mails until he had a purpose for them? You can probably imagine a purpose for a great e-mail list – but what if you only have 50? Or less?

DO SOMETHING. Everything great started somewhere. Nothing good ever happened from waiting.

Start today. Collect e-mail addresses from every customer, prospect, vendor, and friend that you have. Have your employees do the same. Find creative ways to collect the e-mails. The time is now. Waiting until you have an important message to send is TOO LATE.

If you’re already collecting e-mail addresses, find ways to do it more efficiently and more consistently. Like anything else, there is always room for improvement, and it is a rare case where every single possible e-mail address is collected.

E-mail is still a very powerful and effective marketing tool for small, locally owned businesses. Do not let even a single opportunity to communicate so affordably and directly pass you by. Make e-mail address collection a bold, priority initiative for your business starting today. It’s the first step in getting ready to do REALLY big things (and getting really big results for your marketing).

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]]> http://www.resultsrevolution.com/2010/03/get-ready-to-do-big-things-collect-e-mail-addresses/feed/ 0 THREE Small Business Branding Elements You Can’t Survive Without http://www.resultsrevolution.com/2010/03/three-small-business-branding-elements-you-cant-survive-without/ http://www.resultsrevolution.com/2010/03/three-small-business-branding-elements-you-cant-survive-without/#comments Tue, 09 Mar 2010 05:45:05 +0000 Marianna Hayes Chapman http://www.resultsrevolution.com/?p=1881 When thinking about every single aspect of your small business marketing, make sure that your “brand” never disappears or is weakened through the loss of one or more elements. Make sure that every single marketing piece – whether signage, business cards, advertisements or your Facebook Page – sticks to your brand:

  1. Logo. (Use in the same ratio and clear resolution, no matter what.)
  2. Color Scheme. (Make sure you know the exact Pantone color or process color formula for your exact brand color or colors. If you don’t know what this means, sound off in the comments, and we’ll be happy to collectively answer your questions!)
  3. Domain Name. This is your URL or www.mycompanyname.com. Yes, every single business needs a web site because 63% of ALL consumers across all demographics visit a web site before making a brick and mortar buying decision (USA Today/Neilson study, April 2009). This is not optional. Neither is the inclusion of your domain name of every single communication or brand presence that you make public. Put your URL EVERYWHERE.

Use all three of these elements consistently and constantly. You will be surprised at the improved effectiveness of your marketing overall when you take care of this seemingly small and sideline piece of your overall marketing puzzle.

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