Results Revolution

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Attitude and Success, Blogging, Customer Retention, Customer Service, Employees, Facebook, Inspiration, Retail, Twitter

Being Human in Business… Works

1 Comment 11 May 2011 by Marianna Chapman

It’s funny. It seems like the posts you (my readers) like the best are the ones where I give a more personal insight into the work I’m doing, or the thoughts I’m thinking as it relates to business. Not to take all the warm and fuzzies out of it, but I’ve got stats to prove [...]

Blogging, Customer Retention, E-mail Marketing, Main Street & Small Business Web Sites, Marketing, Restaurant & Food Service, Retail, Small Business, Small Retail Business

Using Digital Freebies: Get Customers, Build Sales, and Save Money

0 Comments 03 May 2011 by Marianna Chapman

In his book “Free,” Chris Anderson (Twitter link) talks about the power of the digital economy to minimize the cost of producing and distributing a product to the public. We’ve all seen and participated in examples of this, whether it’s from using a free e-mail service like Google to downloading free e-books or getting free [...]

Getting Results, Marketing, Planning & Goal Setting, Small Business Goals

Pulling Up Weeds

0 Comments 16 April 2011 by Marianna Chapman

In last week’s Promo Ideas e-letter, I made a garden analogy when talking about bad habits that sneak into our business… I correlated those bad habits with weeds in our garden. Spring is wonderful in a lot of ways, but one of it’s shortcomings is the emergence of a fresh crop of weeds in the [...]

Inspiration, Marketing, Promotional Ideas, Restaurant & Food Service, Retail, Small Business, Small Business Marketing, Small Retail Business, Window Display Ideas

Revolutionary Promo Ideas is LIVE!

0 Comments 08 March 2011 by Marianna Chapman

Lately, we’ve pinpointed that our search traffic to this blog is heavily weighted towards posts like this holiday-focused one that hands out retail promotion ideas with retail window display ideas coming in a close second. A quick Google search – followed by disbelief and more digging – showed that there simply isn’t a wealth of [...]

Advertising, Attitude and Success, Customer Demographics, Customer Retention, Local Business Marketing, Marketing, Restaurant & Food Service, Restaurant Marketing, Retail, Small Business, Small Business Goals, Small Business Marketing, Small Retail Business, Success in this Economy

How to Identify Your Niche Customers

2 Comments 04 March 2011 by Marianna Chapman

As we explained in a previous article , the key to locally owned businesses surviving and thriving in a competitive, online marketplace and tight economy is to find and dominate a niche of their own. Small businesses can’t compete with the advertising dollars and inventory numbers of huge national chains; they can establish themselves by [...]

Attitude and Success, Customer Retention, Local Business Marketing, Main Street, Main Street & Small Business Web Sites, Restaurant Marketing, Retail, Small Business, Small Business Marketing, Small Retail Business, Success in this Economy, Web Sites

Plan for the New Economy with the Niche Model

1 Comment 03 March 2011 by Marianna Chapman

Note: I got an e-mail a while back that challenged me on my inclusion of an Amazon link in one of my e-mail campaigns. This and the following post (and probably a few more beyond that into the future) will be my long-considered answer to the seeming “crisis” presenting itself to local brick-and-mortars… the invasion [...]

Blogging, Twitter

New Twitter Bling For Your Web Site or Blog

0 Comments 01 March 2011 by Marianna Chapman

I just sent an e-mail to my team requesting that all “Tweet” buttons on all of our media sites be changed to Twitter’s official button… Prior to this, I have used the Tweetmeme button and liked it a lot. It provided a little built-in measurement and worked really well. Following Isn’t Guaranteed Last week, Andy [...]

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Talking Points

2 Comments 15 August 2011 The Shocking Truth about Online Video
2 Comments 04 March 2011 How to Identify Your Niche Customers
1 Comment 11 May 2011 Being Human in Business… Works
No Comments 12 May 2011 What the Future Holds
No Comments 08 March 2011 Revolutionary Promo Ideas is LIVE!
No Comments 16 April 2011 Pulling Up Weeds
No Comments 01 January 2012 How to Hold a Great Sale (And Still Make a Profit)

About Marianna Chapman

For the past 15 years, Marianna Chapman has been creating game-changing big ideas resulting in big returns for dozens of businesses and communities across the U.S.

Today, Marianna and her team help business and non-profit clients at Big Idea Company, Inc., writes the Results Revolution blog, serves as Executive Editor for Eat Cities, LLC media outlets, and is a frequent speaker to national and regional conferences.

Marianna is a professional problem solver and rainmaker for hire.