Results Revolution

Latest tweets

Advertising, Attitude and Success, Curb Appeal, Customer Demographics, Customer Retention, Customer Service, Event Marketing, Events & Schedule, Local Business Marketing, Marketing, Restaurant & Food Service, Restaurant Marketing, Retail, Small Business Goals, Small Business Marketing, Small Retail Business

Last-Minute Valentine’s Day Marketing Ideas

3 Comments 10 February 2011 by Marianna Chapman

The good news for retailers this Valentine’s Day is that consumer spending is on the rise. An annual Valentine’s Day survey, conducted by the National Retail Federation, suggests an 11% increase in spending on Valentine’s Day purchases. The expected total spending on all the romance is in the neighborhood of $15 billion dollars. If you’re [...]

Customer Demographics, Customer Retention, Getting Results, New Media, publicity, Ratings & Review Sites, Strategic Plan, Web Sites, Yelp

Be Findable by Local Shoppers… or Die.

4 Comments 10 February 2011 by Marianna Chapman

One easy way locally owned business can get themselves on the map (literally) is by soliciting customer reviews for your business on geographically based review sites. Review sites are usually very large conglomerates with individual mini-sites for each geographic location. Often they’re divided by state or region, and then subdivided by city or township within [...]

Advertising, Curb Appeal, Customer Demographics, Customer Retention, Downloads, Event Marketing, Events & Schedule, Partnerships & Alliances, Restaurant & Food Service, Retail, Small Business, Small Business Marketing, Small Retail Business

Marketing Strategy: Planning a Valentine’s Day Special

2 Comments 08 February 2011 by Marianna Chapman

Why a Valentine’s Day Special? Once we make it beyond the great buying and gifting extravaganza that is the Christmas season, local retail stores tend to hit a low point in retail sales. It can be a very low point, and even if you’ve pulled in a great amount of business over the holidays, you [...]

Blogging, Getting Results, publicity

Three Steps to Build Massive Business Buzz

1 Comment 07 February 2011 by Marianna Chapman

One complaint many small business owners have, once they launch into building up an online presence, is how long it can take to build up a good fan/customer base online. Fortunately, there are several good answers for that complaint, and one of them is to get more exposure online from other sources. Credible sources, such [...]

Advertising, E-mail Marketing, Getting Results, Retail, Smart Strategy

Improve Conversions from E-Mail Marketing with This Simple Tip

3 Comments 19 January 2011 by Marianna Chapman

I subscribe to lots of online, big box and chain restaurant e-mail newsletters. Why? Because it helps me keep a pulse on the offers and strategies that you local folks are competing with, so I can help you stay on the cutting edge and out maneuver those slow turning big box battleships. Today I want [...]

Attitude and Success, Customer Demographics, Customer Retention, Customer Service, Getting Results, Local Business Marketing, Restaurant & Food Service, Restaurant Marketing, Small Business

Marketing Strategy: Customer Rewards for Social Networking

0 Comments 17 January 2011 by Marianna Chapman

In this week’s marketing strategy, we’re going to explore how to give customer rewards (customer loyalty rewards) in return for customers sharing your business on popular social media sites. iMingle is a fairly new player in the social networking scene, and it brings in an element most people don’t associate with social networking: insurance. It [...]

Customer Retention, Customer Service

Learn from the Best: 5-Star Customer Service Lessons from Ritz-Carlton

1 Comment 14 January 2011 by Marianna Chapman

The Ritz-Carlton is known for luxurious hotels, great amenities… but most of all, it’s known for customer service. Great, astounding, personal, friendly, immediate customer service. Customer service that actually keeps the customer in mind. If you want to stand out among your competitors, take these Ritz Carlton customer service lessons to heart. 1. Acknowledge and [...]

« Newer Entries

Older Entries »

Talking Points

2 Comments 15 August 2011 The Shocking Truth about Online Video
2 Comments 04 March 2011 How to Identify Your Niche Customers
1 Comment 11 May 2011 Being Human in Business… Works
No Comments 12 May 2011 What the Future Holds
No Comments 08 March 2011 Revolutionary Promo Ideas is LIVE!
No Comments 16 April 2011 Pulling Up Weeds
No Comments 01 January 2012 How to Hold a Great Sale (And Still Make a Profit)

About Marianna Chapman

For the past 15 years, Marianna Chapman has been creating game-changing big ideas resulting in big returns for dozens of businesses and communities across the U.S.

Today, Marianna and her team help business and non-profit clients at Big Idea Company, Inc., writes the Results Revolution blog, serves as Executive Editor for Eat Cities, LLC media outlets, and is a frequent speaker to national and regional conferences.

Marianna is a professional problem solver and rainmaker for hire.