Tomorrow, we’ll learn from the e-mail marketing master of our local market – Jeff Good. As I’m prepping for our visit tomorrow, I am reminded that all great marketing campaigns start with DOING SOMETHING. I can promise you that 11 years ago when I started HALO, I had NO IDEA that I would get to this place where we are creating a completely FREE marketing and shop local resource for small, independently owned businesses.

Often, when we START something, we have NO idea where it will lead. We can’t fathom the end results – but we can envision something greater than where we are today. I can’t say for certain, but I bet Jeff Good could never have imagined the impact that collecting e-mail addresses would ultimately have on his business as it is today. It’s HUGE for his three amazing restaurants and catering company. Jeff can move the needle by sending an e-mail.

But what if he’d waited to collect e-mails until he had a purpose for them? You can probably imagine a purpose for a great e-mail list – but what if you only have 50? Or less?

DO SOMETHING. Everything great started somewhere. Nothing good ever happened from waiting.

Start today. Collect e-mail addresses from every customer, prospect, vendor, and friend that you have. Have your employees do the same. Find creative ways to collect the e-mails. The time is now. Waiting until you have an important message to send is TOO LATE.

If you’re already collecting e-mail addresses, find ways to do it more efficiently and more consistently. Like anything else, there is always room for improvement, and it is a rare case where every single possible e-mail address is collected.

E-mail is still a very powerful and effective marketing tool for small, locally owned businesses. Do not let even a single opportunity to communicate so affordably and directly pass you by. Make e-mail address collection a bold, priority initiative for your business starting today. It’s the first step in getting ready to do REALLY big things (and getting really big results for your marketing).

Small business owners can learn about the key elements of a successful e-mail marketing campaign from local restaurateur Jeff Good at a free event next Tuesday, March 9, 2010.

Good will be the featured small business owner on ResultsRevTV; the show will be webcast before a live audience from the LemuriaBooks.com building in Jackson, Miss. The event is free and open to the public thanks to a sponsorship from Beck Photographic. Local small business owners are encouraged to attend.

As co-owner of three popular restaurants and a catering company in Jackson, Miss., Jeff Good uses e-mail marketing tools on a weekly basis to promote events, educate customers, and motivate support for community causes. At this informative event, Good will reveal how he personally manages his extensive e-mail marketing efforts, why e-mail is a pillar of his marketing program, and what tools he uses to help him in his e-mailing efforts.

This event is the second in a series of weekly webcasts of ResultsRevTV and part of the Results Revolution (www.resultsrevolution.com). ResultsRevTV is the show where small business owners learn how to grow their businesses through smarter marketing. Each week, attendees will learn from the experience of a successful small business owner. The event will include live question and answer time as well as door prizes and a special gift for local attendees.

In the Jackson, MS area, bring your lunch and join us live at Noon in the LemuriaBooks.com Building (adjacent to Banner Hall on I-55 North between Northside & Meadowbrook). Wherever you are, you may join us live on the web at http://www.ustream.tv/channel/resultsrev.

The Results Revolution is a nationwide initiative seeking to create strong economies through locally owned and operated small businesses. The Results Revolution encourages consumers to shop locally, equips small businesses to do effective marketing, and facilitates networking among the business community. The Results Revolution was founded as a free resource for small business owners by Jackson area marketing consultants, Marianna and Andy Chapman.