Small business owners can learn about how to use product samples to catapult their business forward from e-commerce and wholesale greeting card entrepreneur Grace Bateman, owner of Peru Paper Company, at a free event next Tuesday, March 16, 2010. Bateman will be the featured small business owner on ResultsRevTV; the show will be webcast before a [...]
Continue ReadingFor Main Street or Downtown Programs, Professional Service, Restaurant & Food Service, Retail, Wholesale Products
Tomorrow, we’ll learn from the e-mail marketing master of our local market – Jeff Good. As I’m prepping for our visit tomorrow, I am reminded that all great marketing campaigns start with DOING SOMETHING. I can promise you that 11 years ago when I started HALO, I had NO IDEA that I would get to [...]
Continue ReadingFor Main Street or Downtown Programs, Professional Service, Restaurant & Food Service, Retail, Wholesale Products
When thinking about every single aspect of your small business marketing, make sure that your “brand” never disappears or is weakened through the loss of one or more elements. Make sure that every single marketing piece – whether signage, business cards, advertisements or your Facebook Page – sticks to your brand: Logo. (Use in the same [...]
Continue ReadingHere in Chicago, Spring can’t come quickly enough. . .I stare at the yard as if able to summon crocuses and daffodils by sheer force of will. I’m not alone. Fellow Midwesterners are flocking to Flower Shows around town, longing for the sights and smells of a garden in bloom. Eager for a [...]
Continue ReadingSmall business owners can learn about the key elements of a successful e-mail marketing campaign from local restaurateur Jeff Good at a free event next Tuesday, March 9, 2010. Good will be the featured small business owner on ResultsRevTV; the show will be webcast before a live audience from the LemuriaBooks.com building in Jackson, Miss. The [...]
Continue ReadingFor Main Street or Downtown Programs, Professional Service, Retail, Wholesale Products
One of the top benefits of social media is found in TIME SAVINGS. Yes, you heard me right. TIME SAVINGS. It’s funny that we get asked about how to “make time” for social media. But really, social media has allowed our clients – and us – to work more efficiently and produce results at an exponentially greater [...]
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