E-mail Marketing, Facebook, Getting Results, Marketing, Retail, Small Business, Small Business Marketing, Small Retail Business, Social Media, Twitter
How to Collect More E-mail Addresses from Customers
Use the “fishbowl” method to collect an e-mail address from every single customer or prospect that you encounter in your local business this week. This simple method is something you can implement in your brick-and-mortar business by the end of the day today, and it will lead to the collection of pure gold (aka e-mail [...]
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E-mail Marketing, Facebook, Getting Results, Main Street & Small Business Web Sites, Marketing, Measuring Marketing, New Media, Small Business, Small Business Marketing, Social Media, Twitter, Web Sites
Leveraging the Boom Part TWO: Turning Publicity into Sales
Maybe you just made the newspaper or a local magazine – or better – you just got interviewed for a major trade publication, the Wall Street Journal or a mainstream lifestyle slick. Maybe a prominent blogger is going to blog about you – or feature you in an upcoming e-newsletter. Maybe you think you’ve thought [...]
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E-mail Marketing, Event Marketing, Facebook, Getting Results, Marketing, Small Business, Small Business Marketing, Smart Strategy, Social Media, Twitter
Leveraging the Boom: How to Turn Events into Sales
By design, you’ve got customers and lots of them – because they are attending an event that you are hosting or sponsoring. They are a captive audience. Now what? How do you hold on, keep the edge, make the big event pay off? It’s all about “Leveraging the Boom.” When you have a dense customer [...]
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Facebook, Guest Post, Marketing, Networking, New Media, Small Business, Small Business Marketing, Social Media, Twitter, Video and YouTube
10 Steps to Successful Social Networking
Editor’s Note: Annie Mueller provides value-filled, relevant content to help small businesses build an effective online presence. In over 6 years of freelance writing, she’s never had an unhappy client. Networking is about meeting and building relationships with people for a purpose. It’s that last part that counts in the definition, the purposeful part. Otherwise [...]
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Attitude and Success, Inspiration, Small Business, Small Business Marketing, Work Life Balance
Are you an inspired small business owner?
How do you stay inspired as a small business owner? Do you even care to be inspired as a local business owner? Does your marketing and customer experience convey your inspiration – or does your own lack of inspiration pass along to your customers and employees and leave your small business falling flat? Is your [...]
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Facebook, Marketing, Small Business, Small Business Marketing
Media Using Facebook: A Success Testimonial
I’ve heard rumors that the media is scared of Facebook (and social media in general). It’s turning their world upside down and twisting up their old way of media delivery. They aren’t in control anymore. So, I love it when I hear of an independent media source that is using social media and is willing [...]
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Advertising, Branding, Cause Related Marketing, Community & Small Business Branding, Marketing, Marketing Mistakes, Measuring Marketing, Small Business, Small Business Marketing, Smart Strategy, Web Sites
Dear Agency: Don’t Forget the Web Site Address
Dear Traditional Advertising Agency: Reference: See my previous post about the three key elements of a brand. Leaving your client’s web site URL off of their print advertising does the following harm to your client and it wastes all of their money: 1. This mistake gives you nor your client any way to measure the [...]
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How to Collect More E-mail Addresses from Customers
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Leveraging the Boom Part TWO: Turning Publicity into Sales
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Leveraging the Boom: How to Turn Events into Sales
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10 Steps to Successful Social Networking
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Are you an inspired small business owner?
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Media Using Facebook: A Success Testimonial
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Dear Agency: Don’t Forget the Web Site Address
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My Ideas for Inspiring My Small Business Senses
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How to Give Better PR
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How Long Does It Take for Social Media to Move the Needle?
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Emily W: Thanks for the idea! I'll try it out!...
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Marianna Hayes Chapman: Well, you spreading the word is a great start! :)...
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Randi Busse: How do we get this post into the hands of business...
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