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Windows That Beat the Winter Sales Blahs

Added on 04 January 2010

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We're welcoming in 2010 with some can't miss window and merchandising techniques that apply whatever your customer presentation.

Curb Appeal, Marketing, Small Business Marketing

Windows That Beat the Winter Sales Blahs

0 Comments 04 January 2010

We're welcoming in 2010 with some can't miss window and merchandising techniques that apply whatever your customer presentation.

Attitude and Success, Getting Results, HALO Business Advisors, Marketing, Success in this Economy

No King Ever Ordered a Revolution

0 Comments 29 October 2009

I’m a nerd. It’s official. Here’s the proof: Just picture me. Sitting in paradise this past weekend: Key Largo to be specific. Reclining oceanside in the privacy of a mangrove tree dappled beach. My toes are nestled into the rocky sand and the clear water is gently swooshing in over my feet. I can see the [...]

Attitude and Success, Blogging, Customer Retention, Experience Economy, Hotel Marketing, Marketing, Restaurant Marketing, Strategic Plan

Does Your Experience Make Customers Feel Like Insiders?

0 Comments 06 October 2009

A few weeks ago, I wrote the following for my weekly E-mail letter (Want to get this letter? The content is current, relevant and behind the scenes business owner information. Sign up here): Sometimes a project comes along that just warms the soul. Right now, Andy and I are working with the new owner of a [...]

Hotel Marketing, Ratings & Review Sites, Restaurant Marketing, Social Media, Urban Spoon, Yelp

How to Get Recommendations on Yelp & Urban Spoon

0 Comments 24 September 2009

This morning, a hotel client asked me how to motivate positive customer reviews on popular ratings and review site, Yelp. One of the ideas she threw out was to offer a gift certificate to those who commented positively. Another was to hold some sort of contest for a free gift card. These are common responses that [...]

Attitude and Success, Employees, Getting Results, Hotel Marketing, Restaurant Marketing, Smart Strategy, Social Media, Strategic Plan

Why You Should Encourage Employees to Use Social Media

0 Comments 24 September 2009

In short, restaurants and hotels should encourage and train employees in STRATEGIC social media use because proper use of these tools will motivate personal responsibility, provide greater job fulfillment, and lead to improved employee productivity. Connecting directly with customers makes your employees’ work more fulfilling leading to more loyal, passionate employees. If you’re the boss, you [...]

America’s Main Street Marketing Experts, Featured 1

Twitter Builds Relationships: An Example

0 Comments 23 September 2009

It seems like we can talk until we’re blue in the face about Twitter and its benefits. But really, it all comes down to what my journalism professor used to say: “Show. Don’t tell.” So, in lieu of watching my “feed” on Twitter (because it’s pretty cumbersome at this point in the game), I follow search [...]

Getting Results, Measuring Marketing, Restaurant Marketing, Small Business, Small Business Marketing, Smart Strategy

Leverage for Success

0 Comments 23 September 2009

Recently, after spending the weekend talking to other business owners, social media folks and marketing leaders in different industries, I visited a client’s restaurant for a very late lunch on Monday. It was perfect timing. As it happened, we ran into the bakery manager who was testing out some new treats, and she let us [...]

E-mail Marketing

When to Send E-Mail Marketing

0 Comments 16 September 2009

Lately, I’ve been inundated by poorly timed e-mail marketing campaigns from downtown organizations, restaurants that I love and even boutique hotels and travel destinations… So, I thought it was time for a quick review lesson (sans lengthy statistics, research data, etc.) about WHEN to send e-mail marketing. Disclaimer: This message is for those of you needing consistency [...]

E-mail Marketing, Featured 3, Measuring Marketing, New Media, Social Media

Seven Reasons to Keep Using E-Mail Marketing

0 Comments 08 September 2009

To paraphrase Mark Twain, “The rumor of [e-mail marketing's] death has been greatly exaggerated.” E-mail marketing is NOT dead. Consider your toolbox. You know, the old fashioned handyman tools that you keep around in case a picture needs to be hung or the sink clogs or a drawer knob gets loose. The hammer, the screwdriver, the [...]

Blogging, Getting Results, New Media, Planning & Goal Setting

Julie & Julia: New Media Success Story

3 Comments 07 September 2009

Just got back from watching the “Julie & Julia” movie with Andy. Two inspiring tales of paralleling perseverance in ages of “new media” – that’s my summary. (The movie was brilliantly done, in my opinion.) One of my favorite lines from the movie was later in the movie when Paul (husband to Julia Child) said to [...]

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