Results Revolution

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Marketing, Measuring Marketing, New Media, Smart Strategy, Social Media, Video and YouTube, Viral Marketing

The Shocking Truth about Online Video

0 Comments 15 August 2011 by Marianna Hayes Chapman

It’s time to consider using video to market your business. It doesn’t matter what size business you have, video is now an affordable and most importantly, effective, tool that can improve sales significantly. The following statistics about marketing with online video using video sharing sites should make you think twice about ignoring this powerful marketing [...]

Attitude and Success, Blogging, E-mail Marketing

What the Future Holds

0 Comments 12 May 2011 by admin

From time to time, I update the readers of this blog on the goings on of the blog and our other business interests. It’s been quite some time since I’ve made such a post, so here goes… This morning I was considering that next year (2012) will be the 10-year anniversary of my blogging on [...]

Attitude and Success, Blogging, Customer Retention, Customer Service, Employees, Facebook, Inspiration, Retail, Twitter

Being Human in Business… Works

1 Comment 11 May 2011 by admin

It’s funny. It seems like the posts you (my readers) like the best are the ones where I give a more personal insight into the work I’m doing, or the thoughts I’m thinking as it relates to business. Not to take all the warm and fuzzies out of it, but I’ve got stats to prove [...]

Blogging, Customer Retention, E-mail Marketing, Main Street & Small Business Web Sites, Marketing, Restaurant & Food Service, Retail, Small Business, Small Retail Business

Using Digital Freebies: Get Customers, Build Sales, and Save Money

0 Comments 03 May 2011 by Marianna Hayes Chapman

In his book “Free,” Chris Anderson (Twitter link) talks about the power of the digital economy to minimize the cost of producing and distributing a product to the public. We’ve all seen and participated in examples of this, whether it’s from using a free e-mail service like Google to downloading free e-books or getting free [...]

Getting Results, Marketing, Planning & Goal Setting, Small Business Goals

Pulling Up Weeds

0 Comments 16 April 2011 by Marianna Hayes Chapman

In last week’s Promo Ideas e-letter, I made a garden analogy when talking about bad habits that sneak into our business… I correlated those bad habits with weeds in our garden. Spring is wonderful in a lot of ways, but one of it’s shortcomings is the emergence of a fresh crop of weeds in the [...]

Inspiration, Marketing, Promotional Ideas, Restaurant & Food Service, Retail, Small Business, Small Business Marketing, Small Retail Business, Window Display Ideas

Revolutionary Promo Ideas is LIVE!

0 Comments 08 March 2011 by Marianna Hayes Chapman

Lately, we’ve pinpointed that our search traffic to this blog is heavily weighted towards posts like this holiday-focused one that hands out retail promotion ideas with retail window display ideas coming in a close second. A quick Google search – followed by disbelief and more digging – showed that there simply isn’t a wealth of [...]

Advertising, Attitude and Success, Customer Demographics, Customer Retention, Local Business Marketing, Marketing, Restaurant & Food Service, Restaurant Marketing, Retail, Small Business, Small Business Goals, Small Business Marketing, Small Retail Business, Success in this Economy

How to Identify Your Niche Customers

2 Comments 04 March 2011 by Marianna Hayes Chapman

As we explained in a previous article , the key to locally owned businesses surviving and thriving in a competitive, online marketplace and tight economy is to find and dominate a niche of their own. Small businesses can’t compete with the advertising dollars and inventory numbers of huge national chains; they can establish themselves by [...]

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Talking Points

2 Comments 04 March 2011 How to Identify Your Niche Customers
1 Comment 11 May 2011 Being Human in Business… Works
1 Comment 03 March 2011 Plan for the New Economy with the Niche Model
No Comments 08 March 2011 Revolutionary Promo Ideas is LIVE!
No Comments 16 April 2011 Pulling Up Weeds
No Comments 12 May 2011 What the Future Holds
No Comments 15 August 2011 The Shocking Truth about Online Video

About Us

The Results Revolution teaches local small business owners and community leaders how to strengthen and grow their local economies. The Results Revolution provides entrepreneurship training and marketing advice in the form of this blog as well as a weekly web TV show, e-mail newsletter and webinar. The Results Revolution was founded by Marianna Hayes Chapman & Andy Chapman, marketing consultants at HALO Business Advisors, who teach local marketers, small media companies and business development groups how to increase sales and create new revenue streams using social media and new media.